Adobe Summit 2024 starts, Adobe has unveiled lots of AI tools for marketers, customers experience, content makers, and designers.
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It’s no surprise that Adobe is putting a lot of effort into AI, especially after introducing Adobe Firefly at last year event. This year, they are focusing on brand management rather than just AI art generation in Photoshop.
If you have missed something, here are some important updates from Adobe that you should know for better experience.
Explore Adobe Firefly Services and Custom Models
The latest new Firefly Services and Custom Models are ready to use, they let users automate tasks and make assets that match their brand.
Firefly Services are APIs, tools that helps creative and marketing teams to do things faster by automating repetitive jobs. With the helps of custom models, business can teach AI using their own stuff to make sure the AI creates content that fits their brand. It is already good to go commercial use, and it follows brand rules and regulations.
Soon there will an exciting thing that you will be able to make audio, video and 3D stuff using Firefly Services!
What are the Services of Adobe Firefly and Custom Models?
Firefly Service are built into Creative Cloud apps and provide twenty-plus tools and APIs features. They are designed to help creative teams by automating boring and repetitive tasks, like making personalized content or generating assets.
Adobe wants to make sure designers can easily help marketing teams create high-quality stuff quickly, which is really important in today’s fast online marketing teams create high quality stuff quickly, which is really important in today’s fast online world.
Custom Models are a really interesting new feature. They let business train and adjust models according to fit their needs. This means they can create content that matches their products and make brand better. Users can tune those AI models with 10 to 20 branded assets. It is cool because it means the AI tools understands your brand really well, making sure everything you create fits your brand perfectly.
David Wadhwani, who is the president of Adobe’s Digital Media Business, says that more and more people want things that are just made for them with the help of smart computer programs. He talks about something called Firefly Services and Custom Models.
These things are special for everyone because they let companies have more choices in how they make their products and control how they use computer programs to help them work better. Companies are starting to rely on Adobe to help them make these smart computer programs work well for their business or for other personal purpose.
Firefly Services and Custom Models are now available. Also for security purpose organization have access to strict governance and security controls to protect all content, data and workflows for consumers.
Structure Reference
Adobe Firefly now has an awesome new feature that makes a big difference in creating AI content. It’s called style Reference and it is already in the Firefly web app. With Style Reference, you can upload a picture, like of a car, and the AI will make more pictures that look like a that like it.
Structure Reference is another that work similar to Style Reference, bot for how things are set up in a picture. You can just drag and drop a picture in the app, Firefly will make new stuff based on how things are arranged in the picture (like where things are, how the light is, and how the subject looks). If you ever tried to redo a cool picture but couldn’t do in good way, this tool will help you a lot.
Adobe GenStudio
GenStudio is Adobe’s new tool for marketers. It is like a one-step show where you can do everything form creating content to managing campaigns, content hub, activation and tracking insight. They call it “a single source of truth” because it helps keep your brand consistent across your whole organization.
At the event, they showed how GenStudio works with a demo. It showed how fast you can go from coming up with ideas to having stuff ready for different places in just a few minutes. It’s really fast and cool stuff. Basically, Abode wants GenStudio to be the place where marketers can find, make, store and check how well their stuff is doing.
Adobe Experience Platform
Customer experience is always a priority at Adobe’s mind at the Sumit. So, it is not a surprise to see updates to the Adobe Experience Platform. One big update is the AI Assistant. It helps with insights from data and making campaigns. During the keynote, they said to think of the AI assistant as a “data expert, analytics master”. Also, Adobe Experience Manager is getting some updates. They are adding a new content Hub, which is like library for quickly finding and using assets. Also, there are new AI and performance tools.
For people who care about data Federated Audience Composition is a big deal. According to Adobe, it lets brands use important data from their data warehouse in customer experience work without needing to move or copy the data into Adobe apps. This helps make things easier for users while keeping the data safe.
Microsoft 365 Partnership
Adobe and Microsoft have been in a strong relationship for a while now, so this new partnership may not be unexpected. But it is really powerful one. It means you can now see Adobe Experience Cloud stuff and Dynamic 365 data right in Microsoft Copilot, Outlook, Word, and other apps.
Jared Spataro, who’s in charge of AI at Work at Microsoft, said that by mixing insight from Adobe Experience Cloud and Dynamics 365 into Microsoft 365’s Copilot, they are meeting their shared goal. This helps marketers make their work easier, overcome challenges, and achieve great results.
The company said at start offerings will focus on marketers working across teams and campaigns, but expect this one to grow.
